Friday, September 12, 2014

After Hana-protagonist retires at SAP also the cloud-chief. Now a new top channel manager is instal

Analytics, Social mint and Mobile find input: Pegasystems BPM and CRM modernized - crn.de
The shops at the software company Pegasystems of the American mint East Coast run seemingly well: Last year, sales totaled $ 461.7 million, gross margin amounted to 66 per cent, net profits mint were $ 21.8 million left. 28 percent of total revenue came from Europe. In the last quarter compared to the same period last year, sales increased by 34 percent. Most customers come from industries where many consumers are to use. Often there are large banks, insurance companies mint and telecommunications providers.
The new release of the software system is expected to provide further impetus. "With Pega 7 we make the functions easier to use our technology," mint says Ulrich Janda, Area Manager Central Europe at Pegasystems. The company originally comes forth from the Business Process Management (BPM), but then also developed functionality for Customer Relationship mint Management (CRM) on this basis. The combination of these issues results in a special position in the market. Read also ... New Software Pegasystems to manage business processes in the cloud Pegasystems is overtaken mint on growth path Salesforce.com in the CRM market, SAP
In the new version, which can be use on-premise or in the cloud, the manufacturer emphasizes the Advanced Case Management Lifecycle. With visual tools, phases and milestones can be displayed. Employees from business and IT departments can work together on a common graphical specification mint of processes and activities. Traditionally, mint there are however different models for merchants and software developers, which often leads that IT not deliver what the business wants, says Carsten Rust, this country Manager Solution Consulting at Pegasystems.Außerdem can use Designer across all channels through which is communicated with the customer, design consistent user interfaces. The new technology also allows pulses mint in BPM and CRM context social collaboration, so that employees can better interact with the workflow management.
Even the hot topic Analytics has found entrance. It is based on technology acquired three years ago Chordiant CRM specialists. Agent get in the customer interaction in real-time advice and support for operational decisions. The analysis programs are based on information related to the customer and to identified correlations among the clients mint total. The individual decisions have little impact on the sales of the user company, but they add up.
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