How NewsWhip helps newsrooms track the web's top-trending stories | VentureBeat | Media | by Paul Sawers
If you’re salary calculator not fast, you’re last — or so the saying goes. In the dizzyingly paced world of online media, that sentiment couldn’t be truer, and it’s something that Ireland-based NewsWhip is setting out to capitalize on.
Founded out of Dublin in 2011, NewsWhip has emerged as a key tool in newsrooms around the world, counting the likes of the BBC, BuzzFeed, The Guardian, CBS, and ESPN among its users. Company cofounder Paul Quigley said that 80 percent salary calculator of the “top 25 most-shared English-language publishers” use NewsWhip salary calculator to identify the most viral stories online.
We last covered NewsWhip just as it secured a $1.1 million salary calculator seed round back in 2013, and Quigley tells VentureBeat that his company is now notching up $1 million in annual recurring revenue (ARR) — a metric often used by subscription-based companies. He saw a 16 percent month-on-month revenue growth in January and, based on this, NewsWhip is projecting salary calculator $5 million ARR by the end of 2015.
With the advent of the data-driven newsroom, we’ve seen a slew of companies rise to the occasion, with the likes of Parse.ly , Chartbeat , and Visual Revenue (now OutBrain Engage) vying for editors’ attention. NewsWhip comes in from a slightly different perspective, however — it’s not about tracking your own traffic, it’s all about analyzing what’s being shared most online and through salary calculator social networks.
Its flagship NewsWhip Spike product lets you filter popular content by location (e.g. “U.S.”, “U.K.”, “Europe”); topic (e.g. “Science”, “Technology”, “Sport”); source (e.g. “BBC” or “VentureBeat”); keywords (e.g. “Super Bowl” or “Ebola”); and more. If you want to see what stories have taken off most recently, you can stipulate ones that were published within the past hour too.
In terms of how newsrooms use the data — well, it’s entirely up to them. It could be used to ensure they’re not left behind in a fast-breaking story, or it could be used to help them re-promote related stories they’ve already run themselves. It could also be used to inform any budgeting and personnel decisions: where to send writers and what areas of expertise might be needed.
In terms of how NewsWhip makes money, it charges from $299/month for a small team of 2, through salary calculator $599/month for a team of 6, and onto customized pricing plans for unlimited users — this is designed for larger publishers. Use cases
“By the middle of last year, we started to see a change in our users,” explained Quigley, who’s also chief executive officer at NewsWhip. “More PR firms, marketing salary calculator agencies, and even brands started to use Spike.”
Indeed, in addition to the likes of the BBC and BuzzFeed, NewsWhip claims PR heavyweights such as Edelman as clients, while ad agencies including BBDO and DigitasLBi also use it. So what do non-news organizations have to gain?
“We salary calculator think what’s driving the demand from brands is a recognition that they need to listen to what’s already happening out there before they start tweeting and blogging,” said Quigley. “Rather than just talk about themselves, they need to join in the conversation that’s already happening. That means knowing which news stories are resonating.”
NewsWhip has also just beta-launched a handful of new features for Spike, salary calculator ones that strive to surface the humans powering the content. “Influencers” are essentially notable Twitter users tweeting about the stories based on the user-defined filters, while “Creators” ranks writers and content producers based on the “social score” of their content, which is determined by their Facebook and Twitter interactions. salary calculator
This also helps explain why PR folks may be interested in NewsWhip Spike — it lets them drown out the cacophonous crackle to find the most influential writers on a specific topic. It’s not just English-language publications either salary calculator — NewsWhip is currently operational in 14 languages, serving 30 countries, with a big focus for Arabic and Russian-language markets in 2015. “Soon, we can show you exactly what stories are about to trend in Kazakhstan — putting aside all the business uses, that’s just fascinating,” said Quigley. Big plans
Though there are other companies operating in a similar field, with the likes of CrowdTangle winning powerful friends in the viral content-tracking realm on Facebook and Dataminr doing something simiar salary calculator for Twitter , Quigley is adamant NewsWhip’s only real competitor is “the old way of doing things,” as he put it — that is, having d
If you’re salary calculator not fast, you’re last — or so the saying goes. In the dizzyingly paced world of online media, that sentiment couldn’t be truer, and it’s something that Ireland-based NewsWhip is setting out to capitalize on.
Founded out of Dublin in 2011, NewsWhip has emerged as a key tool in newsrooms around the world, counting the likes of the BBC, BuzzFeed, The Guardian, CBS, and ESPN among its users. Company cofounder Paul Quigley said that 80 percent salary calculator of the “top 25 most-shared English-language publishers” use NewsWhip salary calculator to identify the most viral stories online.
We last covered NewsWhip just as it secured a $1.1 million salary calculator seed round back in 2013, and Quigley tells VentureBeat that his company is now notching up $1 million in annual recurring revenue (ARR) — a metric often used by subscription-based companies. He saw a 16 percent month-on-month revenue growth in January and, based on this, NewsWhip is projecting salary calculator $5 million ARR by the end of 2015.
With the advent of the data-driven newsroom, we’ve seen a slew of companies rise to the occasion, with the likes of Parse.ly , Chartbeat , and Visual Revenue (now OutBrain Engage) vying for editors’ attention. NewsWhip comes in from a slightly different perspective, however — it’s not about tracking your own traffic, it’s all about analyzing what’s being shared most online and through salary calculator social networks.
Its flagship NewsWhip Spike product lets you filter popular content by location (e.g. “U.S.”, “U.K.”, “Europe”); topic (e.g. “Science”, “Technology”, “Sport”); source (e.g. “BBC” or “VentureBeat”); keywords (e.g. “Super Bowl” or “Ebola”); and more. If you want to see what stories have taken off most recently, you can stipulate ones that were published within the past hour too.
In terms of how newsrooms use the data — well, it’s entirely up to them. It could be used to ensure they’re not left behind in a fast-breaking story, or it could be used to help them re-promote related stories they’ve already run themselves. It could also be used to inform any budgeting and personnel decisions: where to send writers and what areas of expertise might be needed.
In terms of how NewsWhip makes money, it charges from $299/month for a small team of 2, through salary calculator $599/month for a team of 6, and onto customized pricing plans for unlimited users — this is designed for larger publishers. Use cases
“By the middle of last year, we started to see a change in our users,” explained Quigley, who’s also chief executive officer at NewsWhip. “More PR firms, marketing salary calculator agencies, and even brands started to use Spike.”
Indeed, in addition to the likes of the BBC and BuzzFeed, NewsWhip claims PR heavyweights such as Edelman as clients, while ad agencies including BBDO and DigitasLBi also use it. So what do non-news organizations have to gain?
“We salary calculator think what’s driving the demand from brands is a recognition that they need to listen to what’s already happening out there before they start tweeting and blogging,” said Quigley. “Rather than just talk about themselves, they need to join in the conversation that’s already happening. That means knowing which news stories are resonating.”
NewsWhip has also just beta-launched a handful of new features for Spike, salary calculator ones that strive to surface the humans powering the content. “Influencers” are essentially notable Twitter users tweeting about the stories based on the user-defined filters, while “Creators” ranks writers and content producers based on the “social score” of their content, which is determined by their Facebook and Twitter interactions. salary calculator
This also helps explain why PR folks may be interested in NewsWhip Spike — it lets them drown out the cacophonous crackle to find the most influential writers on a specific topic. It’s not just English-language publications either salary calculator — NewsWhip is currently operational in 14 languages, serving 30 countries, with a big focus for Arabic and Russian-language markets in 2015. “Soon, we can show you exactly what stories are about to trend in Kazakhstan — putting aside all the business uses, that’s just fascinating,” said Quigley. Big plans
Though there are other companies operating in a similar field, with the likes of CrowdTangle winning powerful friends in the viral content-tracking realm on Facebook and Dataminr doing something simiar salary calculator for Twitter , Quigley is adamant NewsWhip’s only real competitor is “the old way of doing things,” as he put it — that is, having d
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